-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction … ; pricing ; advertising …

This paper examines the effect of competition on second degree price discrimination in display advertising in Yellow …

This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising … advertising markets, and concrete issues such as congestion and second-degree discrimination. The second part is devoted to recent …

This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers …. Sellers' expenditure on directly informative advertising attracts consumers only probabilistically. Consumers who happen to … maximizing advertising levels are derived and their properties analyzed, including the interplay of prices and advertising with …

product categories. This paper investigates how advertising in the market of over-the-counter (OTC) drugs affects the decision … to identify the effect of advertising and find positive effects of umbrella branding on sales of prescription drugs …. Umbrella branding results in market expansion, particularly for generic firms which invest in OTC drug advertising. If the …

firms can improve brand perceptions through advertising investments, as in Sutton's endogenous sunk cost theory. In the data …, observed advertising levels escalate (i.e. larger brands) in larger markets while the number of advertised brands within an … industry remains stable. Correspondingly, observed concentration levels in advertising-intensive industries are bounded away …