reputation-shaping aspects of the law.The Article's first major contribution is in explaining how reputation works. Legal … scholars are increasingly recognizing that reputation matters. Yet so far the literature has stayed remarkably silent on how … exactly reputation matters. This Article draws from a fast-growing multidisciplinary body of reputation research to examine …

becomes relatively less generous. Theory does not predict, though, what will happen to the trial rate since tougher offers …

reputation: “Reputation Failure.” By spotlighting the public-good nature of reviews, rankings, and even gossip, this Article … biases that systematically distort it. The Article argues that these distortions are inherent to most systems of reputation … and that they make reputation far less reliable than traditionally understood.The limits of reputation highlight the …