The paper explores the assertion about multi-faceted tools of impact used by large corporations that they aim to limit the subjectivity of consumers. It is based on the concept of ‘deep capture’ developed by Jon Hanson and David Yosifon. According to this concept consumers have only the idea...

The author examines the existence of unethical behaviour of the employees of financial institutions. This paper is based on studies carried out with the aid of the ‘mystery shopper’ method in Warsaw. Based on the survey, the author wanted to check whether a client is well informed about the...

This paper studies the generalities of the development and operation of the mucuposadas as a lodging facility trend within the tourist accommodation system at national and international levels. Starting from a documentary research design, it was found that thanks to priority norms and...

The increasing globalization of businesses presents many challenges including the challenges of cultural integration and cross-cultural conflicts. Utilizing the seminal work of Nakata and Sivakuimar (1996) linking national culture and new product development, this paper further explores the...

We used metaphors to explain several processes in organizations over the years. The metaphorical analysis allows us to transfer concepts from one domain of knowledge to another, improving our understanding of organizations. As a psychological process, we analyzed creativity through the lenses of...

This paper examines the components of the innovative organization in Thailand. The mixed method was used in gathering the data that can be categorized in two parts. Qualitative collection used focus group discussion in an R&D unit. The findings revealed that employees understood the innovation...

Although many believe that work and family conflict (WFC) is a social issue, its scope is ample due to its causes and consequences. In the organizational ground, WFC has been found to affect important outcomes such as job satisfaction, commitment, and turnover. Additionally, there is a need to...

This study examines the relationship between trait affectivity (i.e., negative -NA and positive affect- PA), organization-based self-esteem (OBSE), and organizational citizenship behaviors (OCB). The current research attempts to augment the field’s understanding by demonstrating that the...

This research examines the relationship between the dimensions of McClelland’s Theory of needs (i.e., needs for power, achievement, and affiliation), felt accountability, and informal accountability for others (IAFO). This study’s aim is to enhance organizational research by...