Objective - Based on the theory of planned behaviour, this study empirically investigated and significantly validated the relationship among hedonistic buying orientation, utilitarian buying orientation, pro-environmental orientation. and willingness to patronise green...

This work is centered on the study of the Corporate Responsibility (CR) of hotel firms and its influence on tourists’ complaints behavior. The methodology of the empirical study, carried out among 629 customers lodging in hotels in the city of Seville, is based on structural equations...

A brand name is an important feature for a brand, serving as an identifier for a product and simultaneously attempting to shape consumers’ perception as a distinctive trademark. The present study explores branding in light of Peirce’s triadic model of signs in linguistics, using summary...

This study examines the divergence between hotel brand naming trends in Bali compared to consumer perception of star rating, price range, and quality based on brand names. When 224 star hotels were categorized based on decade built, apparent trends in choice of name emerged. The use of native...

Over the past years "yield management" (also called "revenue management") has become increasingly applied in the hotel sector. However, little research has investigated the effects of these practices on the relationships between hotels and their customers. The paper firstly examines the nature...

This paper examines firms' product policies when they sell an add-on (e.g., Internet service) in addition to a base product (e.g., hotel rooms) under vertical differentiation (e.g., four- vs. three-star hotels). I show that the role of an add-on differs; higher-quality firms prefer to sell it as...

V raziskavi, ki je predstavljena v referatu, smo želeli ugotoviti vlogo in značilnosti e-poslovanja hotelov na Gorenjskem. V vzorec smo zajeli visoko kategorizirane hotele, v rangu od 3 do 5 zvezdic in analizirali vsebino spletnih strani. Pri tem smo bili pozorni na uporabo socialnih medijev...

This study seeks to evaluate the service quality of hotels in the Yunnan province of China and to explore the effects of changes in service quality on customer satisfaction, customer loyalty, and brand image. This study uses both quantitative and qualitative methodologies. A total of 412...

User-Generated Content (UGC) on social media platforms and product search engines is changing the way consumers shop for goods online. However, current product search engines fail to effectively leverage information created across diverse social media platforms. Moreover, current ranking...

In this paper we use detailed data on 4,599 hotels located in Rome collected from TripAdvisor, the world's largest travel platform, to examine the causal effects of bubble ratings (detailed to half-bubbles) on hotel popularity measured with the number of people viewing the hotel’s page. By...