Tourism business executives should discover critical ways to create a memorable experience by appealing to consumers' multi-sensory organs emotionally and rationally. From this point of view determining the most successful multi-sensory brand experience concept, which the customers find most...

Social network sites (hereinafter, SNSs) have become extremely popular, playing an important role in consumers' every day lives. Empowered by SNSs, the customer becomes more active and spends more time with their family, friends or companies online. Therefore, companies seek to encourage online...

This study aimed to investigate the nature of energy applied in hotel industry in Macedonia. It explored the indicators for resources application in three, four and five star hotels. The data were collected by means of an online survey conducted among 45 managers and department supervisors. It...