Rajini, G.; Krithika, M. - In: International Journal of Cyber Behavior, Psychology and … 7 (2017) 1, pp. 52-64
Online shopping has been really male - oriented as the product categories were limited to software, computers, music and computer accessories. As the product category expanded to clothing, food, home care and toys, women started to adopt online shopping. Nowadays there is a massive surge in...