Narrow search
Showing 1 - 10 of 133,318
Cover Image
Factors influencing residents' perceptions, attitudes and behavioral intention toward festivals and special events : a pre-event perspective
Li, Hui; Schein, David D.; Ravi, Siva Prasad; Song, Wei; … - In: Journal of business economics and management 19 (2018) 2, pp. 288-306
(BI) toward sports festivals and special events (FSE) from a pre-event perspective. A structural equation modeling (SEM … this research is that event planners should use media to promote FSE to local residents. This article concludes with the …
Persistent link: https://www.econbiz.de/10012174771
Cover Image
It wasn't me, it was my festival me : the effect of event stimuli on attendee identity formation
Davis, Andrew - In: Tourism management : research, policies, practice 61 (2017), pp. 484-500
Persistent link: https://www.econbiz.de/10011709075
Cover Image
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Cover Image
Event and Festival in Cirebon : Review of Shariah Marketing Mix
Jaelani, Aan - 2017
This paper reviewed the event and festival tourism held in Cirebon the last few years very heavily promoted. Cirebon as …
Persistent link: https://www.econbiz.de/10014121422
Cover Image
Responsible Tourism that Creates Shared Value Among Stakeholders
Camilleri, Mark Anthony - 2016
This paper maintains that responsible tourism practices can be re-conceived strategically to confer competitive advantage. It looks at the extant literature surrounding the notions of “responsible tourism” and “shared value”. A qualitative research involved in-depth, semi-structured...
Persistent link: https://www.econbiz.de/10012978432
Cover Image
Managing and Developing Communities, Festivals and Events
Jepson, Allan (ed.); Clarke, Alan (ed.) - 2016
one another. Managing and Developing Community Festivals and Events brings together community festival and event research … one another. Managing and Developing Community Festivals and Eventsbrings together community festival and event research … authenticity. Allan Jepson is a senior academic in Event Management Tourism, and researcher within the Marketing Insight research …
Persistent link: https://www.econbiz.de/10012396673
Cover Image
Place-based community events and resistance to territorial stigmatisation
McGillivray, David; Walters, Trudie; Guillard, Séverin - In: International journal of event and festival management 15 (2024) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10014535247
Cover Image
Managing and developing communities, festivals and events
Jepson, Allan (ed.); Clarke, Alan (ed.) - 2016
Persistent link: https://www.econbiz.de/10011472588
Cover Image
Understanding Customer Needs and Wants
Camilleri, Mark Anthony - 2018
Business ought to understand their customers' needs and wants, if they want to remain successful in a competitive market place. Therefore, this chapter introduces its readers to market research as tourism businesses continuously require information on their customers. In this light, a well...
Persistent link: https://www.econbiz.de/10012907541
Cover Image
Visual Merchandising and Consumer Demography : The Impact on Impulse Buying Behavior
Mehta, Dr. Neha - 2019
This study, to begin with, throws some light on Indian retail scenario, concept of visual merchandising and impulse buying and then attempts to explore the relationship between the factors of visual merchandising and consumers' demographics so as to analyze the impact of visual merchandising on...
Persistent link: https://www.econbiz.de/10012891018