Kim, Youngsoo; Telang, Rahul; Vogt, William B.; … - In: Management Science 56 (2010) 2, pp. 234-252
In addition to the wireless telephony boom, a similar exponentially increasing trend in wireless data service--for example, short message service (SMS)--is visible as technology advances. We develop a structural model to examine user demand for voice service and SMS. Specifically, we measure the...