The paper deals with the revealing of methodological bases of the branding system in the sphere of tourist-recreational services. We analyzes the global trends of the field of tourist and recreational services. The necessity of using modern methods of creating consumer loyalty, one of which is...

New trends in gender inequality analysis focus on using corpus linguistics and multi-semiotics in order to find a common impact of different language resources in gender-based persuading of people. Our current project is devoted to revealing of gender inequality in women politician image. We...

The presentation is devoted to the problem of motivation development of the youth people to improve the reading literacy. The results based on the investigation in OECD countries. It shows that reading literacy has not improved and a lot of youth people (15 y.o.) do not read for enjoyment at all...

In current report we did the critical analysis of some aspects of applying methods of mathematical statistics to define typological characteristics of thesaurus. We give a few suggestions to improve the proposed method

Russian Abstract: Данная статья посвящена анализу роли религиозности в формировании духовно-нравственных ценностных ориентаций молодых ученых. Представлены...

Russian Abstract: Профессиональные сообщества представляют собой одни из тех промежуточных организаций, которые объединяют членов общества. Они обеспечивают единство...

The report is devoted to investigation of the problem of impact of digital games on the leadership skills. We made psychological research of 50 Russian students-gamers and non-gamers. We used the following research methods to identify the level of development of leadership skills of students:...

The report deals with the problem of gender differences of players in online digital gamers. .We made sociological investigation of 200 of students in Russia (St.Petersburg): 100 males and 100 of females. The main research method is questionnaire. The questionnaire was conducted to reveal the...

Article deals with the problem of the involvement of Russian youth in playing online digital games.We made sociological investigation of 250 of young gamers in Russia (St.Petersburg). The main research method is questionnaire. The questionnaire was conducted to reveal the involvement of Russian...

Our investigation is devoted to the problem of place of digital online games in players's value structure. This investigation is based on the scheme: “qualities of games – consequences – new system of value orientation'' (IQON). We made the analysis of efficiency of this scheme using...