In this paper it is argued that two kinds of capitalism are engaged in a great struggle in the United States. Both approaches are derived from the opinions of Adam Smith, the father of capitalism, who posited in The Wealth of Nations that universal self-interest and the “invisible hand” of...

This article demonstrates how various concepts derived from marketing and behavioral economics can be useful to accountants and others whose advice is sought on the setting of prices. In particular, it shows that a one-price policy may not always be ideal. Using price as a strategic tool can...

The authors have developed an easy-to-use approach, derived from financial portfolio theory, for determining which product(s) to eliminate. This approach takes into account the effect the product deletion will have on the overall rate of return and the overall risk of the product portfolio

Accountants and auditors are no longer number crunchers that are primarily concerned with examining historical data. They are being used by most firms to provide advice and as such are often the power behind the throne. As advisors, they need to understand that they play an important role in how...

The Internet has made it relatively easy to start a new business. It is now possible to go after target markets that are extremely small. Resonance marketing can enable a small business to find new market niches and charge premium prices. The advantages of using resonance marketing to target...

This paper examines four terms that are used a great deal by economists and demonstrates that they are often misunderstood. Not fully comprehending the meaning of these terms can result in serious problems for society. Thus, Greenspan admitted that not knowing how self-interest works resulted in...

Scholars are noting a change in the way business is being conducted. Many firms -- one scholar estimates the number at 15% -- are concerned about values rather than focusing exclusively on maximizing profits. This new kind of capitalism considers factors such as societal needs, quality, needs of...