Although the value of online product recommendations is well established, the relative value of retargeted recommendations (based on individual users' past viewed products) over crowd-based generic recommendations (based on co-views and co-purchases of the crowd) is unclear. Moreover, there is...

We study the impact of electronic markets on small, boutique firms selling presence goods or services – goods or services which must be consumed at the selling firm's location. These firms have recently begun to compete on electronic markets by selling goods and services through local daily...

Online recommendation systems recommend products with widely different prices than that of their focal products. While conventional wisdom suggests that consumers may prefer lower priced recommendations, prior literature also indicates that consumers may not accept such products if their prices...

Joint product display in videos may help customers to not only evaluate the attributes of products that can influence their individual demands (direct effect) but also learn about the complementarity between them that may cause additional correlation in their demands (spillover effect). To...

Recent papers have shown that, in contrast to “the Long Tail” theory, movie sales remain concentrated in a small number of hits. These papers have argued that concentrated sales can be explained, in part, by heterogeneity in quality and increasing returns from social effects. Our research...

Recommending substitute products on focal products' pages on an e-commerce website can impact product sales in two ways. First, the visibility of a product as a recommendation on other products' pages may increase its exposure and result in a greater number of its page views. Second, visibility...

Barley, a nutri-rich cereal is gaining momentum among stakeholders owing to multiple health benefits but the concern is its declining area, possibly attributed to lack of market and competitive pricing strategy. Amongst alternatives, contract farming is widely suggested for better price...

COVID-19 incidence in India, impacted the food market, wheat in particular, as the crop harvest coincided with the lockdown disrupting the supply chain and prices posing a few researchable issues - the lockdown effect on wheat supply chain; how the state intervention bolstered the sector to...