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61
An empirical analysis of individual level casino gambling behavior
Narayanan, Sridhar
;
Manchanda, Puneet
- In:
Quantitative marketing and economics : QME
10
(
2012
)
1
,
pp. 27-62
Persistent link: https://www.econbiz.de/10009526836
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62
When Harry bet with Sally : an empirical analysis of multiple peer effects in casino gambling behavior
Park, Hee Mok
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 179-194
Persistent link: https://www.econbiz.de/10010515926
Saved in:
63
Gamification design for mobile marketing effectiveness
Hofacker, Charles
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
-
2015
-
April 2015 [revision]
Persistent link: https://www.econbiz.de/10011284732
Saved in:
64
Consumer search behavior on the mobile internet : an empirical analysis
Daurer, Stephan
;
Molitor, Dominik
;
Spann, Martin
; …
-
2015
Persistent link: https://www.econbiz.de/10011284737
Saved in:
65
Platforms: a multiplicity of research opportunities
Sriram, S.
;
Bravo, Mercedes Esteban
;
Ma, Liye
;
Shriver, …
-
2014
-
This version: May 2014
Persistent link: https://www.econbiz.de/10011285517
Saved in:
66
Gamification and mobile marketing effectiveness
Hofacker, Charles F.
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 25-36
Persistent link: https://www.econbiz.de/10011489465
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67
Marketing activity, blogging and sales
Ōnishi, Hiroshi
;
Manchanda, Puneet
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10009613723
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68
Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing
;
Manchanda, Puneet
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
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69
Service quality variability and termination behavior
Sriram, S.
;
Chintagunta, Pradeep K.
;
Manchanda, Puneet
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2739-2759
Persistent link: https://www.econbiz.de/10011409162
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70
Use and usability : business-focused market research
Manchanda, Puneet
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000968408
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