It is a truth universally acknowledged, that a media company in possession of a good fortune (an audience, brand recognition and decent revenues), must (still) be in want of innovation.The pace of change in our industry means that even the biggest, most successful, companies need to continually...

Local brand franchise business, particularly culinary, has beenrapidly developed in this disruption era. This is in line with the society’s needfor delicious but affordable culinary. There is a comprehensive relation-blendof cultural, business, and lifestyle responses. This research examined...

Drawing on the literature on curiosity, we develop a model to study the impact of consumer curiosity on a firm's information disclosure of product content and price in an entertainment market, where consumers are curious about new products (e.g., movies) and are uncertain about their quality. We...

Personalized and social commerce are becoming increasingly prevalent and are transforming how businesses operate and how consumers make choices. The primary goal of this paper is to review the existing literature relating to personalized and social commerce. To accomplish this goal, we first...

Now more than ever, marketing has a key boundary-spanning role — a role that has also redefined the composition of the marketing organization. In this SpringerBrief, the marketing organization's integrative and mutually reinforcing components of marketing activities, customer value-creating...

Lancasterian models of product differentiation typically assume a one-dimension characteristics space. We show that standard results on prices and locations no longer hold when firms compete in a multi- characteistics space.

The rise of emerging markets not only provides opportunities for business growth but also for academic researchers to explore different paradigms in international marketing activities. This article details a case study of how a Taiwanese mother board company establishes and re-structures...

The two essential features of a decentralized economy taken into account are, first, that individual agents need some information about other agents in order to meet potential trading partners, which requires some communication or interaction between these agents, and second, that in general...

We argue in this paper that retailers can strategically position store brands in product space to strengthen their bargaining position when negotiating supply terms with manufacturers of national brands. Using a bargaining framework we model a retailer's decision whether to carry an additional...

The marketing literature refers to the concept of brand capital and provides empirical evidence that firms with a large stock of well-established brands have an advantage in introducing new products. This paper develops a theory of brand extension as a mechanism for informational leverage in...