This paper focuses on customers' perceptions regarding two key aspects in Maltese retail finance: service quality and internet banking. The importance of these topics is likely to keep on growing in the near future, as clients become more demanding and financially-literate. We use various...

Purpose - The aim of this research is to find the impact of consumer perceived value (CPV) on smartphone purchase intention among Malaysian working professionals. The research intends to find whether or not social value, perceived usefulness, perceived ease of use, economic value and brand image...

In this research, we investigate the prevalence and possible reasons underlying the so-called extreme distribution of reviews in which reviews are heavily skewed to the positive end of the rating scale, with a few reviews in the mid-range and some reviews at the negative end of the scale....

Price promotions are typically offered in groups on websites, mailings and circulars, but little is known about how promotional offers in near proximity affect each other. Across two large-scale field experiments (N=66,184) conducted on a multi-brand coupon website, we find that when lead...

Geographic price discrimination is generally considered beneficial to firm profitability. However, theoretical results point to conditions under which firms might prefer to price uniformly across markets in oligopolistic settings. This paper provides an empirical analysis of competitive price...

Do people have an irrational dislike for risk? People pay less for uncertain prospects than their worst possible outcomes (Gneezy, List, and Wu 2006), and researchers have proposed that this effect occurs because people strongly dislike risk. We challenge this proposition across seven studies....

The airline product consists of tangible and intangible elements. It is important to remember that passengers are purchasing more than the airline product; they are also acquiring its benefits, including their customer experience, which they associate with it. Hence, the process of product...

The airline's scheduling process is intended to provide a plan on the operating patterns of the companies' aircraft and their resources, to meet the anticipated demand. The schedules' plans are usually based on one season only. However, they should be integrated into a long-term corporate plans,...

Modern revenue managers understand, anticipate, and react to market demand to maximize their businesses' revenues. They often do so by analyzing, forecasting, and optimizing their fixed, perishable inventory, and time-variable supply, through dynamic prices. Hence, the objective of pricing and...

The central role of marketing stems from identifying processes which create value to customers. Therefore, the marketing strategies and plans should be based on relevant frameworks which create and capture value to customers and to the businesses, themselves. The strategic planning involves a...