Showing 181 - 190 of 303
Institution-based trust is a buyer's perception that effective third-party institutional mechanisms are in place to facilitate transaction success. This paper integrates sociological and economic theories about institution­ based trust to propose that the perceived effectiveness of three...
Persistent link: https://www.econbiz.de/10012997480
A turbulent business environment is characterized by unpredictability arising from unexpected changes in market demand and consumer preferences, new technology developments, and technological breakthroughs. Our research shows that there are three types of IT-enabled business capabilities that...
Persistent link: https://www.econbiz.de/10012997481
Traditional measures of the effectiveness of marketing communications suggest a specific process by which marketing actions influence consumers. This article offers a broader philosophical perspective on measuring the effectiveness of marketing communications that focuses on interaction as the...
Persistent link: https://www.econbiz.de/10012997485
Hypotheses were developed to capture the dynamic capabilities that result from interfirm partnerships during the joint new product development (NPD) process — the ability to build, integrate, and reconfigure existing resources to adapt to rapidly changing environments. These capabilities, in...
Persistent link: https://www.econbiz.de/10012997486
Given the uncertainty of online transactions, the digital economy encourages the creation of institutional structures that assure online interorganizational exchange relationships. This research examines how institution-based trust develops in online B2B marketplaces to facilitate...
Persistent link: https://www.econbiz.de/10012997487
This paper aims to predict consumer acceptance of e-commerce by proposinga set of key drivers for engaging consumers in on-line transactions. The primary constructsfor capturing consumer acceptance of e-commerce are intention to transact andon-line transaction behavior. Following the theory of...
Persistent link: https://www.econbiz.de/10012997490
The traditional measure of consumer surplus (CS) (willingness to pay minus price paid) is captured at the time the transaction takes place, implicitly assuming that actual quality received (ex-post) is identical to quality expected (ex-ante). However, when the exchange of goods does not occur...
Persistent link: https://www.econbiz.de/10013005720
Social influence shapes consumers' decision-making process by observing other consumers' actions. Having shown that social influence affects consumers' actual purchases (beyond price and discount) using longitudinal secondary data from Groupon, we conducted a lab experiment, including eye...
Persistent link: https://www.econbiz.de/10013005799
Whereas the traditional notion of trust primarily focuses on trust in a trading partner, trust in e-business also incorporates the notion of trust in the infrastructure and the underlying control mechanisms (technology trust), which deals with transaction integrity, authentication,...
Persistent link: https://www.econbiz.de/10013006815
Electronic commerce (EC) transactions are subject to multiple information security threats. Proposes that consumer trust in EC transactions is influenced by perceived information security and distinguishes it from the objective assessment of security threats. Proposes mechanisms of encryption,...
Persistent link: https://www.econbiz.de/10013006816