Only 22 percent of surveyed consumers reported making frequent use of food advertisements when purchasing food products. However, certain demographic segments appear to place a greater emphasis on food advertisements than others. This study empirically evaluates which socio-economic...

The growing anxiety over residues in fresh produce could result in increased demand for low input agriculture with reduced pesticide residues or decreased demand for conventional fresh produce. The objective of this study was to empirically evaluate consumer concern about pesticide residues and...

The purpose of this research was to gain a greater insight into the characteristics and beliefs consumers draw upon while selecting the produce they purchase. Health and environmental risk perceptions of many agricultural inputs and products were also collected as well as demographic...

Pesticide residue has repeatedly been documented as a leading source of food safety concern among consumers. While many studies have presented aggregate, descriptive illustrations of consumer response to Integrated Pest Management (IPM), consumer willingness-to-pay a premium for IPM produce and...

Demographic characteristics which cause consumers to be more likely to purchase IPM grown produce are empirically evaluated. A willingness-to-purchase model for IPM produce is estimated along with a model that predicts which consumers strictly purchase only conventional produce. Participants...

The majority of consumers surveyed (77 percent) report awareness of the Jersey Fresh, state-sponsored promotional program. However, certain segments appear more likely to be familiar with Jersey Fresh and its logos than others are. Behavioral and demographic models were constructed to evaluate...

Consumers were surveyed at various grocery retail establishments in New Jersey to provide opinions on organic produce. The objective of this study was to empirically evaluate which demographic characteristics cause consumers to be more likely to pay a premium to obtain organically grown produce....

Jersey Fresh retailers and wholesalers feel that the logos are effective in increasing sales. Most feel that the popularity of the logo among the consumers is moderate. The results of this study indicate that the promotional aspect of the program was more popular among all the participant groups...

The majority of consumers report making frequent use of nutritional labeling when purchasing food products. However, certain segments appear to place a greater emphasis on food product labels than others. This study empirically evaluates which demographic characteristics encourage consumers to...

New Jersey agricultural growers were surveyed to understand their willingness to patronize the Jersey Fresh promotional and quality grading program. Growers’ perceptions of the premium logo and their opinions of the quality grading aspect of the Jersey Fresh Program were collected. Possible...