Genetically Modified Organisms (GMOs) invoke emotions ranging from outright refusal to lukewarm acceptance within and across nations. In order to gauge the perception of and attitude toward GMOs in the US, a random sample of 1,201 adults was interviewed using Computer-Assisted Telephone...

Lentils have been a part of the human diet for ages, especially in the developing countries, as a source of protein, vitamins and minerals. Understanding and identifying consumers who care about the country-of-origin of these lentils are important in strategic lentil marketing. Thus, the present...

Agricultural research institutes in Sub-Sahara Africa have focused on establishing farmer groups that facilitate the commercial production and marketing of African Indigenous Vegetables (AIVs) to address food and nutritional security. With the freedom of selecting the choices of market outlets,...

Food biotechnology promises to deliver a wide range of enhanced consumer benefits. This study models consumer's willingness to trade-off the potential risks of GM foods with the possibility of extracting significant benefits. It estimates the marginal effects and relationships between product...

This study analyzes consumers'Â’ selection of outlets and brands and their menu choices, including nutritional issues, when they eat out. This study is expected to help understand future demand for various segments of the food-away-from-home (FAFH) market in terms of menus, nutrition, and...

This comparative study seeks to distinguish the organic consumers of New Jersey from those of New York and Pennsylvania. The objective of the study is to document the characteristics of New Jersey organic produce consumers and compare the profile to New York and Pennsylvania consumers....

This study analyzes U.S. consumers' choice of cornflakes under five different labeling statements. Using a nationwide survey and choice modeling framework, results indicate that consumers value labeling statements differently, depending on the information contained on the label. The random...