Technical Textiles sector potentially has ample opportunity for India, both, from a production as well as consumption perspective. The Government has already taken a few steps to promote this sector. Especially, with the ‘Make in India’ initiative of the Government, this sector is set to...

Green Marketing has fast emerged as a worldwide phenomenon around the world. As a result, many firms have risen to the occasion and started responding to environmental challenges by practicing green marketing strategies. Green consumerism has played a catalytic role in making business firms...

Fast changing economic environment has led exporting to be evolved as one of the fastest growing economic activities in the recent times. However, in this highly competitive global era exporting firms have to overcome several barriers in achieving superior performance in the international...

With the increase in the level of consumer awareness towards green products, “Green Marketing” has started gaining importance since 1970s but getting further momentum since last two decades. Many companies have added and/or modified their products and process in order to position themselves...

Exporting is crucial to a country’s trade performance in terms of increasing its foreign exchange reserves and improving the terms of trade. At the firm-level too, exporting serves significant purpose by enhancing sustainability, profitability, and competitive position of firms in long-run....

The appearance of relationship quality paradigm in the field of international business has resulted in growing need to manage, develop and evaluate relationships amongst the exporters and importers besides influencing the profitability of the firm in the long-run. In the same light, this study...

Overseas investors’ confidence is an important factor that attracts FDI. The tax and regulatory policy in the respective countries can either be a major attraction or repulsion, as far as investor sentiment is concerned. In India, this issue has had many references in the literature. To bypass...

Industrial clusters are increasingly being viewed as channels for economic growth both at the country level and as sources of enhanced performance at the firm-level by strengthening the agglomerated firms and providing them a platform to access global markets more successfully. Previous studies...

Industrial clusters are swiftly expanding as instruments for both economic growth and balanced regional development via strengthening the local firms and providing them with a raised platform to access global markets more successfully. Earlier studies in the field of firm-level export...

The role of MNCs and their affiliates i.e. FCA units are assumed to bear significant advantages for the export promotion from developing host countries, which has been widely discussed by the economists and researchers. Considering the advantages MNCs lend to the host country’s industry (FCA...