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Indonesian and Malaysian consumer perspective toward COVID-19 vaccine products from China
Sri Hartono; Fazli, S. Mohamad; Gumilang, Dendi Anggi; … - In: International journal of productivity and quality … 41 (2024) 2, pp. 177-196
Persistent link: https://www.econbiz.de/10015065464
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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
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Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
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Young Australian consumers and the country-of-origin effect : investigation of the moderating roles of product involvement and perceived product-origin congruency
Josiassen, Alexander - In: Australasian marketing journal 18 (2010) 1, pp. 23-27
Persistent link: https://www.econbiz.de/10003940456
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The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc; Toncar, Mark - In: International marketing review 27 (2010) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
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Countering negative country-of-origin effects : the role of evaluation mode
Chu, Po-young; Chang, Chia-chi; Chen, Chia-yi; Wang, Tzu-yun - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639
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Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin; An, Shenghui; Wang, Cheng Lu - In: Business, finance and economics of China, (pp. 167-173). 2010
Persistent link: https://www.econbiz.de/10009155592
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The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala; Checchinato, Francesca - In: Australasian marketing journal 23 (2015) 4, pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
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The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua; Merunka, Dwight - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
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The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin; He, Xinming - In: The journal of brand management : an international journal 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011350030