Holtzman, Yair - In: Journal of Management Development 27 (2008) 10, pp. 1037-1052
their competitors. As a matter of fact, effective product innovation is the key to growth, even survival, for almost any … business. Design/methodology/approach – The author discusses how innovation in R&D could serve as a differentiating strategic … tools and methodologies and applies these to innovation in R&D. The paper discusses methods to optimize a company's R …