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Trade-in programs are offered extensively in business-to-business (B2B) markets. The success of such programs depends on well-designed and executed trade-in policies as well as accurate prediction of return flow to support operational decisions. Motivated by a real problem facing a high-tech...
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Trade-in programs are offered extensively in business-to-business (B2B) markets. The success of such programs depends on accurate prediction of return flow characteristics. Motivated by a real problem facing a high-tech company, this paper first develops a method to analyze data from Return...
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Consumers often have to evaluate products comprising a combination of attributes that is not expected by them, given their beliefs about how attributes normally co-vary in the product category. Such an attribute combination implies that the claimed level of a product attribute is then different...
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