GÜNZEL, FRANZISKA; HOLM, ANNA B. - In: International Journal of Innovation Management (ijim) 17 (2013) 01, pp. 1340002-1
Business model innovation is becoming a central research topic in management. However, a lack of a common understanding of the nature of the business model leads to disregarding its multifaceted structure when analyzing the business model innovation process. This article proposes a more detailed...