Understanding the cultural effect in purchase of any product is important for the marketers to sustain in the competitive environment. Indian consumers are considered as non trusty consumers when considered about the cultural factors in making purchase decisions. The study emphasizes on the...

This paper focus on the cultural elements present in the markets of Delhi and London. The study is done to find the importance of cultural element on consumer behavior in the markets of Delhi and London. As the companies are expanding their business in the foreign countries for increasing...

As the world economy is globalized the companies are expanding their businesses in international markets for business profitability. The teams are recruited by these companies in the international market for the business tasks to be performed. These teams belong to different cultural background...

This paper focus on the limitations while formulating the business strategy and marketing activities done by marketers in international market. The paper is written after reviewing the literature on cultural importance. The authors have focused on the importance of culture in international...

The author emphasized on Organizational Stress in this study. The author focused that what are the reason that causes stress and also focused the measures or methods of coping up with the stress. The study is based on theoretical framework; therefore the author studied the literatures related to...

Advertisements are the most common and effective method of creating awareness among the consumers. The use of television, FM websites are much wider as compared of those in early years. The launch of new channels is a common practice of the companies. Similarly, there is huge increase in the...