Baye, Michael R.; Morgan, John - Department of Business Economics and Public Policy, … - 2005
A standard “solution” offered to the deleterious effects of all-out price competition is for firms to engage in … differentiate and increase markups, yet imitation by rivals drives prices down toward pre-differentiation levels. Thus, the price … by participating in CNet’s Certified Merchant program enjoys a 5 to 17 percent price premium. However, when other firms …