Brunswicker, Sabine; Bagherzadeh, Mehdi; Lamb, Allison; … - 2017
In our recent open innovation executive studies, we learned that open innovation is of strategic value for large firms and an important topic for C-level executives (Chesbrough and Brunswicker 2014, Bagherzadeh and Brunswicker 2015). Large firms increasingly invest in open innovation, and there...