Predicting online customer repeat purchase behavior by accounting for the marketing-mix plays an important role in a variety of empirical studies regarding individual customer relationship management. A number of sophisticated models have been developed for different forecasting purposes based...

Vor zehn Jahren untersuchten Albers/Peters (1997) die Einflüsse des eCommerce auf die Wertschöpfungskette im Handel. Seit dieser Zeit ist die Entwicklung weiter vorangeschritten. Neben der erwarteten Entbündelung von Handelsaktivitäten wurde seitdem vor allem die Unterstützung des...

The attempts by Schulze, Warning, and Wiermann (2008) and Ritzberger (2008) to develop a joint ranking list of journals for economics and business research are critically evaluated. Their lists suggest that the quality of top business journals is substantially lower than that of many economics...

Companies employ international diffusion models to assess the local market potential and local diffusion speed to support their decision making on market entry. After their entry into a country, they use the model forecasts for their performance controlling. To this end, empirical applications...