Prologue : the corporation in society -- Creative destruction redux : how stakeholder needs create performance trade-offs -- You've got to walk before you can run : knowing your trade-offs (mode 1) -- Is there a win-win? : the search for shared value -- Getting stuck in the business case, or,...

This article challenges the recent focus on practices as stand-alone phenomena, as exemplified by the so-called “Practice-Based View of Strategy” proposed by Bromiley and Rau. While the goal of “Practice-Based View of Strategy” points to the potential for standard practices to generate...