We investigate the evolution of online ratings over time and sequence. We first establish that there exist two distinct dynamic processes, one as a function of the amount of time a book has been available for review and another as a function of the sequence of reviews themselves. We find that,...

Whereas recent research has demonstrated the impact of online product ratings and reviews on product sales, we still have a limited understanding of the individual's decision to contribute these opinions. In this research, we empirically model the individual's decision to provide a product...

The article considers main issues of organisation of Internet marketing at small and medium enterprises of Ukraine, shows a necessity of development and marketing support of the site and provides recommendations on development, implementation and maintenance of corporate sites for marketing and...

Marketing aspects of the Internet can be examined through a great number of researches on marketing practices conducted via the Internet. A number of authors consider the Internet as new marketplace (marketspace), where the exchange of both traditional and new values (i.e. digital products and...

Extensive usage of the Internet as a marketing tool began approximately fifteen years ago, resulting in the development of the Internet marketing as a distinctive field within marketing theory and practice. Since then, the Internet usage and its technological properties have evolved...

Worldwide, some 1.32 billon people now use the Internet (Internet World Stats 2007). In the developed countries the Internet is also present in educational institutions; schools use the Internet as a means of communication with their customers. In Slovenia, however, research focusing on Internet...

The article is devoted to the peculiarities of using the tools of social media marketing in the management of small furniture enterprises. The article describes the opportunities they provide and solve problems involving qualitative improvement of such enterprises.

There is a big interest shown in studies regarding the privacy concerns and trust issues of Internet users related to electronic commerce and monetary transaction, e-mail marketing campaigns or the way websites use personal information. Our study proposes a research model for the investigation...

More than 628.8 million people aged 18-34 years have a Facebook account. After more than a decade of functioning of the social networking site, its further development is dependent, inter alia, of user loyalty and willingness to continue actively use this tool of communication. Popularity portal...