Nunes, Paul F.; Piotroski, Susan A.; Lim Teo, Lay; … - In: Strategy & Leadership 38 (2010) 1, pp. 42-49
. To better understand the challenges facing companies that want to establish a brand in China, Accenture surveyed more …/methodology/approach – Accenture conducted 1,022 interviews from China that surveyed consumers of six categories of products and services: automobiles …, appliances, consumer packaged goods, financial services, high‐tech products and apparel. Consumers chosen for the China part of …