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Software is a good with very special economic characteristics. Taking a general definition of software as its starting-point, this article systematically elaborates the central qualities of the commodity which have implications for its production and cost structure, the demand, the...
Persistent link: https://www.econbiz.de/10010273764
Many believe that consumer-sourced reputational information about products would increasingly replace top-down regulation. Instead of protecting consumers through coercive laws, reputational information gleaned from the wisdom of the crowd would guide consumer decision making. There is now a...
Persistent link: https://www.econbiz.de/10012851499
Persistent link: https://www.econbiz.de/10009720706
Platform markets (two-sided markets) tend to be analyzed in the context of pricing frameworks. Scant attention has been paid to a complementary line of thought, which is based on the observation that in many cases enhancing the quality of goods and services running on the platform may be as...
Persistent link: https://www.econbiz.de/10013150274
Electronic commerce and flexible manufacturing allow personalization of initially standardized products at low cost. Will customers provide the information necessary for personalization? Assuming that a consumer can control the amount of information revealed, we analyze how his decision...
Persistent link: https://www.econbiz.de/10001960828
Electronic commerce and flexible manufacturing allow personalization of initially standardized products at low cost. Will customers provide the information necessary for personalization? Assuming that a consumer can control the amount of information revealed, we analyze how his decision...
Persistent link: https://www.econbiz.de/10010509329
In the market where inattentive buyers can fail to notice some feasible choices, the key role of marketing is to make buyers aware of products. However, the effective marketing strategy is often subtle since marketing tactics can make buyers cautious. This paper provides a framework to analyze...
Persistent link: https://www.econbiz.de/10009516790
A monopolist uses prices as an instrument to influence consumers' belief about the unknown quality of its product. Consumers observe prices and sales in earlier periods to learn about the product. Every period they decide whether to consume the product or to wait for a lower price in future. We...
Persistent link: https://www.econbiz.de/10013065803
We analyze data pricing and targeted advertising. Advertisers seek to tailor their spending to the value of each consumer. A monopolistic data provider sells cookies -- informative signals about individual consumers' preferences. We characterize the set of consumers targeted by the advertisers...
Persistent link: https://www.econbiz.de/10013073446
I study the welfare and price implications of consumer privacy. A consumer discloses information to a multi-product seller, which learns about his preferences, sets prices, and makes product recommendations. Although the consumer benefits from accurate recommendations, the seller may use the...
Persistent link: https://www.econbiz.de/10012900118