We present a model of repeated games in large buyer-seller networks in the presence of reputation networks via which buyers share information about past transactions. The model allows us to characterize cooperation networks - networks in which each seller cooperates (by providing high quality...

This paper studies the practice of influencer marketing in oligopoly markets and its effect on market efficiency. We develop a duopoly model in which firms sell horizontally differentiated products. Consumers are influenced by other consumers' choices, and some consumers are more influential...

We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions as well as the effect on profits and market dynamics. We construct a two-period model, where consumers value quality and are heterogeneous in their taste for the new product's...

Recent developments in social media have morphed the age-old practice of paying influential individuals for product endorsements into a multibillion-dollar industry, extending well beyond celebrity sponsorships. We develop a parsimonious model in which influencers trade off the increased revenue...

In this paper, we argue that an important function fulfilled by intermediaries is to facilitate trust by enabling social pressure towards the enforcement of informal agreements. To that end, we develop a new model that uses network theory to show that intermediaries who have exclusivity over a...

The business model of companies such as Facebook, MySpace, and Twitter, relies on monetizing the information on the interactions and influences of their users. How valuable is such information, and is its use beneficial or detrimental for consumer welfare? We study these questions in a model...

We study the incentives of a digital business to collect and protect users' information. The information the business collects improves the service it provides to consumers, but it may also be accessed, at a cost, by strategic third parties in a way that harms users, imposing privacy costs. We...

Consider a large market with asymmetric information, in which sellers choose whether to cooperate or deviate and cheat their buyers, and buyers decide whether to re-purchase from different sellers. We model active trade relationships as links in a buyer-seller network and suggest a framework for...