Through social media, politicians can personalize their campaigns and target specific groups of voters with an unprecedented precision. We assess the effects of such political micro-targeting by exploiting daily advertising prices on Facebook during the 2016 US presidential campaign. We measure...

What are the political consequences of the diffusion of broadband internet? We address this question by studying the 2008 US presidential election, the first political campaign where the internet played a key role. Drawing on data from the FEC and the FCC, we provide robust evidence that...

On November 8, 2016, American voters elected Donald J. Trump to become the 45th President of the United States. Peter Kivisto analyses how this happened, focusing on who Trump is, who his supporters are, and the role of the media, right-wing Christians and the Republican Party in making Trump's...