Advertising and innovation are two engines for firms to escape competition through a better attraction power toward …&D, advertising and competitive environment. This model provides two main predictions. First, for a given competitive environment …, quality leaders spend more in advertising in order to extract maximal rents; thus, lower costs of ads may favor R&D. Second …

these papers focus on pricing and advertising topics, there are also a broad range of other topics represented, including …

management practices in advertising agencies also need some transformation. Through exploring management innovation principles … advertising agency. A proposed model is based on the principles of management innovation and the activities needed to drive … management innovation. The topic is relevant for advertising agencies to understand better management innovation possibilities …

This paper analyzes the implications of advertising for firm dynamics and economic growth through its interaction with … advertising decisions. We calibrate the model to match several empirical regularities across firm size using U.S. data. Through a … novel interaction between R&D and advertising, our model provides microfoundations for the empirically observed negative …

Advertising in our days is moving to the social media since consumers are spending more and more time on such platforms … meaningful content, which means the advertising is ultra-customized based on the user activity and preferences, but this kind of … personalisation can easily have an unpleasant side effect. The advertising for touristic destinations can become very complex by using …

economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. However, making use of …

In this paper we use the theory of social situations (TOSS) to examine the stability in advertising and (price …) competition games. In this context, we derive the interesting result that with endogenous and exogenous advertising the incumbent … need not maintain a hungry-look, i.e., under-investment in advertising expenditure, in order to deter entry …

Online tracking technologies (e.g. HTTP cookies) allow firms to engage in both targeted advertising and price …' pricing decisions and consumers' adoption of anonymizing technologies in markets where advertising slots are sold by a two …

This paper analyzes dynamic advertising and pricing policies in a durable-good duopoly. The proposed infinite …-horizon model, while general enough to capture dynamic price and advertising interactions in a competitive setting, also permits … cumulative sales, while the optimal advertising is decreasing with cumulative sales. Comparative statics for the results are …

economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. However, making use of …