Meta-analysis is a statistical technique that allows one to combine the results from multiple studies to glean inferences on the overall importance of a certain phenomenon. This study employs a substantive metaanalysis approach to quantitatively summarize the results of empirical studies of the...

Background If retailers and brand manufacturers of food succeed in presenting their products at the point of sale, quickly generating a high level of attention, the likelihood of a purchase is significantly increased. Particularly, in recent years, they have been relying on the megatrend of...

Can negative publicity ever increase consumer choice, and if so, when? Three studies, using a combination of econometric analysis and experimental methods, delineate contexts under which negative publicity will have positive versus negative effects. While prior research have shown only downsides...

Previous research on sustainability and health-related product labels has sought to develop segmentation frameworks based on consumers' self-reports. However, consumers are likely to overstate the effect that these labels have on their purchasing behavior. Moreover, existing consumer...

U.S. pharmaceutical companies frequently pay doctors to promote their drugs. This has raised concerns about conflict of interest, which policy-makers have attempted to address by introducing payment disclosure laws. However, it is unclear if such disclosure has an effect on physician...

Complementing the existing literature on anchoring effects and loss aversion, we analyze how firms can influence loss–averse consumers’ willingness to pay by product information in the form of informative advertising rather than by prices. We find that consumers’ willingness to pay is...

Complementing the existing literature on anchoring effects and loss aversion, we analyze how firms can influence loss-averse consumers' willingness to pay by product information in the form of informative advertising rather than by prices. We find that consumers' willingness to pay is greatest...

The Australian Parliament has passed legislation compelling tobacco products to be sold in “plain packaging”. This paper reviews this legislation and its likely effects on prices, market structure in the tobacco industry and on smoking behaviour. Industry changes following two previous sets...

The impact of a reform that increased consumer information on brand name and generic pharmaceutical prices is analyzed both theoretically and empirically. The theoretical results show that an increase in information likely reduces the price of brand name pharmaceuticals, while the results...

We study how a consumer optimally allocates attention to favorable and unfavorable information related to a product before purchasing it, when information processing is costly. We find that attention allocation depends on the consumer's prior belief about whether the product matches her needs or...