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This research examines how a focus on time versus money can lead to two distinct mindsets that impact to consumers … that asking individuals to think about quot;how much time they would like to donatequot; (versus quot;how much money they … would like to donatequot;) to a charity increases the amount that they ultimately donate to the charity. Fueling this effect …
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This paper examines online gift giving in the form of opinion, information, and advice that individuals post on websites. Research has highlighted altruism and reciprocity as the key motives behind such gift giving. We argue that informational gift giving is also strongly driven by status and...
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charity. The charity firm makes extensive use of direct mail to nurture these donors, and in fact sends two types of mails … on the two aspects of donation behavior. What makes it more interesting is that the charity firm deliberately uses the …
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We investigate the impact of empathy and impulsiveness on charitable giving using a real donation experiment. We …
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