Facilitated by various online platforms, transaction costs of sharing and selling used and excess products have become almost zero and this phenomenon has created new economic competition between new product sellers and those offering shared and used products. In this paper, we study the...

As one of the most commonly utilized marketing tools, free sampling also has its online presence, especially for information goods. In this article, we provide an analytical model to study the economic rationale behind free online samples. We argue that with the development of technologies, a...

A considerable number of studies have identified various antecedent determinants of crowdfunding success. However, the mixed findings and lack of theoretical convergence in this domain have hampered efforts to obtain a clear understanding of what factors truly drive crowdfunding success. To...

CRM has traditionally referred to a company managing relationships with customers. The rise of social media, which has connected and empowered customers, challenges this fundamental raison d’etre. This paper examines how CRM needs to adapt to the rise of social media. The convergence of social...

Despite the widespread popularity of online opinion forums among consumers, the business value that such systems bring to organizations has, so far, remained an unanswered question. This paper addresses this question by studying the value of online movie ratings in forecasting motion picture...

Prior works offer compelling evidence that on the demand side of the market, user-generated online product reviews play a very important role in informing consumers' purchase decisions. On the supply side, however, the interplay between online product reviews and firm strategies is less...

Understanding the development trajectory of digital platforms is central to digital platform management. We propose to consider the multiple roles played by participants of blockchain platforms and demonstrate that adding this dimension significantly improves our understanding of platform...

Social interactions have become crucial and varied in the digital economy. However, the impact of the structural diversity of social network connections on users' decisions is still not well understood. Accurate measurements and rigorous causal evidence have been lacking, making it difficult to...

Innovations can often be targeted to be more valuable for some consumers than others. This is especially true for digital information goods. We show that the traditional price system not only results in significant deadweight loss, but also provides incorrect incentives to the creators of these...