Part I- Introduction to Qualitative Research Approach -- 1. Overview of Qualitative Research -- Part II- Qualitative Research Strategies -- 2. Research Strategies According to the Constructivist Paradigm -- 3.Research Strategies According to the Pragmatic Paradigm -- 4. Research Strategies...

This article investigates the impact of two data collection modes (online surveys and paper-and-pencil surveys) and the perceived attractiveness of the experimenter on two types of response biases: social desirability and demand artifacts. Its results highlight the combined effect of the data...

Secondary markets have adopted a number of quality signaling mechanisms such as certification to reduce information asymmetries between buyers and sellers in these markets. However the importance and value of these signals depends on the nature and extent of information asymmetries. With the...

This study analyzes the needs and preferences of firms in the first-job market. To this end, an application to the case of commercial engineers in Chile is considered by means of a conjoint study. Partial utilities of the firms associated to different levels of attributes of the applicants are...

Franchising is a commercial system that arises as a result of the need of franchisors to expand with in a certain market. It’s crucial to make a selection between franchisees looking for specifi c characteristics. Otherwise, an error in the selection of franchisees will prompt their failure,...

Habida cuenta que las familias visitan regularmente más de un establecimiento comercial a la hora de resolver la compra de productos de uso frecuente, el interés de este trabajo estriba en analizar los factores que subyacen en el comportamiento variado del consumidor considerando un escenario...

The wish to minimize his efforts to answer a questionnaire is known with the term of satisficing. It constitutes an important problem for both researchers and practitioners. The aim of this article is to improve the detection and the effects of this phenomenon. The results of a quantitative...