elaboration of some efficient marketing strategies and politics starting from a marketing environment analysis.In order to … a positive-aggressive marketing by creating regional promoting strategies and building some powerful brands to impose …

literature of the business model innovation and the strategic marketing literature. In the empirical exploration of the strategic … orientation, and adaptive marketing capabilities have been identified as strategic factors of business model innovation for IoT …

This paper is a report on the findings of a study conducted to examine how marketing could help the university students … policymakers. 43 previous studies into education recruitment and marketing were reviewed in building the conceptual model. All of … the first to create a simulation and put all previous findings to the test. Furthermore, 7Ps of marketing mix were also …

reorient their marketing strategies. This paper analyzes the influence of the environmental factor on the design of firms …' marketing strategies. With this aim, we studied the degree of implementation of ecological marketing strategies in the consumer … environment and develops green marketing strategies …

The objective of this paper is to examine the impact of tactical green marketing orientation (TGMO) and strategic green … marketing orientation (SGMO) on small & medium scale enterprises (SMEs) performance and environmental performance. This study … indicate that tactical green marketing orientation impacts firm performance. To author's knowledge, this paper is unique in the …

This paper reviews the main marketing strategy applied by the European chocolate industry. It focuses on the role of … statistics, corporate websites and the newspaper archives. The analysis compares the marketing strategies of case studies …

Coupons have been a mainstay of marketing for decades all over the world, but their short run and long run effects on …

and predict changes in consumption preferences at a social group level — a key target for effective marketing strategies …. Conceptual findings are connected with managerial implications relevant to marketing strategists, advertising managers and …