In Austria and Switzerland, Centers of Excellence for PR have been developed which are now known throughout Europe. PR and Communications Management Qualifications are the order of the day for communications experts in the Alpine countries. But the education and job markets are restricted and...

Undergraduate courses in PR in Germany have improved in recent years. Many universities and technical colleges have expanded their existing PR courses or created new ones. But there still remains a lot of work to be done. Furthermore, applicants are now faced with an overwhelming array of...

Globalisation places increased demands on PR professionals. But in the age of internationalisation, they have lagged behind experts in other areas when it comes to international expertise. The future generation, however, now has the chance to focus on international PR from the very start of...

This paper offers a systematic analysis of the journalism in Europe and examines whether such journalism can be conceptualized as European. While European economic and political integration has considerably advanced since the 1990's, in communication terms Europe still remains a great challenge....