Dumitrascu, Vadim; Dumitrascu, Roxana Arabela - In: The Annals of Dimitrie Cantemir Christian University. … 2 (2010) 1, pp. 113-118
Corporative identity, image and reputation represent intangible assets which have greater and greater importance for the competitive character of the organizations as the modern economies advance to tertiarisation. The corporative identity is directly associated with the personality and...