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Adding a strategic lens to feasibility analysis

Berry, Gregory; Shabana, Kareem M. - In: New England journal of entrepreneurship : NEJE 23 (2020) 2, pp. 67-78

Purpose - Traditional feasibility analysis is focused on the immediate and urgent needs of a new venture start-up. All four parts of the feasibility analysis (product/service, industry/market, organizational, and financial) are valuable and essential, but what is missed is a part that provided...

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