free newspapers. This explanation is based on the growth of net advertising revenues per reader, i.e. of the difference … between advertising revenue per reader and unit printing cost. Our analysis explains why the new entrant chooses to enter as a …

journals are determined endogenously in the first stage of the game. We show that when the advertising revenues per reader …

interesting from both a theoretical and empirical point of view. The interrelationship of reader and advertising markets, high …