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The impact of brand health on customer equity
Mirzaei, Abas; Baumann, Chris; Johnson, Lester W.; … - In: Journal of retailing and consumer services 33 (2016), pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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Influence of sustainable marketing activities on customer equity
Sun, Yang; Ko, Eunju - In: Journal of global scholars of marketing science : … 26 (2016) 3, pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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The role of termination fee commitment in developing customer value in the telecommunication industry : an empirical study
Pedreño-Santos, Ana; García-Madariaga, Jesús; … - In: Services marketing quarterly 40 (2019) 4, pp. 316-330
Persistent link: https://www.econbiz.de/10012179191
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Allocation of marketing budgets to maximize customer equity
Koosha, Hamidreza; Albadvi, Amir - In: Operational research : an international journal 20 (2020) 2, pp. 561-583
Persistent link: https://www.econbiz.de/10012214579
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Opening the Black Box of a competitive customer experience strategy
Hinnenberg, Marc; Löfstedt, Nina - In: Journal of digital banking 1 (2016/2017) 4, pp. 321-328
Persistent link: https://www.econbiz.de/10011708682
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Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun; Jiang, Zhenling; Nevskaya, Yulia; … - In: Marketing science : the marketing journal of the … 40 (2021) 3, pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
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Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Moradi, Kianoosh; Bahreinizad, Manizheh; Esmaeilpour, Majid - In: The Romanian economic journal : REJ 23 (2020) 78, pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
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A sequence analysis approach to segmenting credit card customers
Ho, Hillbun; Tien, Keng-Ming Terence; Wu, Anne; Singh, … - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012434227