Otero‐Neira, Carmen; Tapio Lindman, Martti; … - In: Marketing Intelligence & Planning 27 (2009) 2, pp. 216-232
Purpose – Innovation has been traditionally considered as a generator of competitiveness, which leads to superior … performance. Considering that innovation is a complex phenomenon, it is interesting to understand how innovations are linked with … organisations' performance. In this sense, the purpose of this paper is to understand the conditions that make innovation profitable …