Consumers are the nerve centre of the modern marketing, understanding this behaviour is quite essential for efficient and effective marketing management. Customers may state their needs, wants but act otherwise. They may not be in touch with their deeper motivations. India's consumer market is...

Monitoring of poverty indexes and structure of household expenditures is one of diagnostic and warning tool for social politics. Well-being or poverty of selected households’ groups can be illustrated not only by mentioned categories, but also by possession of consumer durables. Thus, there is...

This paper presents a novel method to estimate the depreciation rate of durable goods using a combination of identified marginal and average spending shares. We apply our method to Chinese spending responses to disposable income changes induced by monetary policy in 2008-2009. The marginal...