This study aims to empirically analyze the direct and indirect effects of operant resources on co-creation experience of Airbnb consumers. Specifically, this study examines operant resources' impact on perceived benefits, trust, and co-creation experience. In addition, this study also...

This paper explores ways in which new ventures not only adapt to but can transform their own business environment. It proposes a new way to combine evolutionary and Penrosian resource-based theories. A parallel is drawn between the proactive response to resource shortfalls and under-use in the...