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The international e‐marketing framework (IEMF)
Krishnamurthy, Sandeep; Singh, Nitish - In: International Marketing Review 22 (2005) 6, pp. 605-610
Purpose – International e‐marketing is emerging as an important area for marketers, as global online markets expand. This special issue is an attempt to encourage, showcase, and guide research in the area of international e‐marketing. Design/methodology/approach – In the editorial,...
Persistent link: https://www.econbiz.de/10014827333
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Introducing E-MARKPLAN : a practical methodology to plan e-marketing activities
Krishnamurthy, Sandeep - 2009
Persistent link: https://www.econbiz.de/10003837008
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Case : Mozilla vs. Godzilla ; the launch of the Mozilla Firefox browser
Krishnamurthy, Sandeep - In: Journal of interactive marketing : a quarterly … 23 (2009) 3, pp. 259-271
Persistent link: https://www.econbiz.de/10003873428
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Communication effects in public good games with and without provision points
Krishnamurthy, Sandeep - 2001
Persistent link: https://www.econbiz.de/10001600723
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E-commerce management : text and cases
Krishnamurthy, Sandeep - 2003
Persistent link: https://www.econbiz.de/10001665340
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The future of business education : a commentary in the shadow of the Covid-19 pandemic
Krishnamurthy, Sandeep - In: Journal of business research : JBR 117 (2020), pp. 1-5
Persistent link: https://www.econbiz.de/10012285243
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E-commerce management : text and cases
Krishnamurthy, Sandeep - 2003
Persistent link: https://www.econbiz.de/10004765468
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Communication effects in public good games with and without provision points
Krishnamurthy, Sandeep - 2001
Persistent link: https://www.econbiz.de/10009943300
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Anti-branding on the internet
Krishnamurthy, Sandeep; Kucuk, S. Umit - In: Journal of business research : JBR 62 (2009) 11, pp. 1119-1126
Persistent link: https://www.econbiz.de/10003897391
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An analysis of consumer power on the Internet
Unit Kucuk, S.; Krishnamurthy, Sandeep - In: Technovation : the international journal of … 27 (2007) 1/2, pp. 47-56
Persistent link: https://www.econbiz.de/10003417865