Open-source software is not for hobbyists any more. Instead, it is a business strategy with broad applicability. Businesses can be built around this idea. In this paper, I want the reader to grapple with the specifics of how to build and grow such a business. To this end, I have proposed three...

Generic advertising, the promotion of an entire product or service category, is an increasingly common form of inter-firm cooperation. Voluntary participation in such a campaign represents contribution to a public good. Based on the pattern of recent campaigns, we argue that this cooperation is...

Social Oracles as Advertising Tools in Programmable Businesses Nick V. Flor -- Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party? Ram D. Gopal, Arvind K. Tripathi, Zhiping D. Walter -- Web Personalization for E-Marketing Intelligence Penelope Markellou, Maria Rigou,...

Open-source software(OSS) programs (e.g. LINUX, Apache) provide access to the source code to any interested party. This leads to a distributed innovation model where users actively participate in the development of the product. The main purpose of this paper is to help managers who have to...

We present an analysis of the Yahoo Buzz Index over a period of 45 weeks. Our key findings are that: (1) It is most common for a search term to show up on the index for one week, followed by two weeks, three weeks, etc. Only two terms persist for all 45 weeks studied - Britney Spears and...

The internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing...

Anti-brand web sites are online spaces that focus negative attention on a specific targeted brand. Although anti-consumption movements on the internet have been gaining in numbers and in strength, research has not fully uncovered the nature of such sites and their impact on brand value and...