Showing 1 - 10 of 12,488
We investigate how competition in product niches affects the timing of product release for experience goods using data on motion pictures in the United States. Additionally, we attempt to estimate the ultimate gain of this timing. We identify product niches that movies occupy along three...
Persistent link: https://www.econbiz.de/10011872761
Purpose: This paper aims to assess the impact of new technologies on escape room visitors' experience based on the analysis of online reviews. Over the last five years, real-life escape rooms have become popular tourist attractions in many European cities. Growing competition stimulates the...
Persistent link: https://www.econbiz.de/10012217535
Search engines are important access channels to news content of traditional newspapers with Google alone responsible for 35% of online visits to news outlets in the European Union. Yet, the effects of Google Search on market competition and information diversity have received scant attention....
Persistent link: https://www.econbiz.de/10014469560
This paper examines the competitive effects of resale price maintenance (RPM) through inventory decisions under demand uncertainty. We focus on the Japanese publishing industry where RPM is allowed. We develop and estimate a model of RPM in which price and inventory are determined before demand...
Persistent link: https://www.econbiz.de/10014480494
For digital video subscription platforms, creating and managing content portfolios are critical to acquire new customers, retain existing customers, leverage cross-sales, and generate advertising revenues. We treat content portfolios as a form of pure bundling which may vary in composition and...
Persistent link: https://www.econbiz.de/10014503897
Previous studies (McKnight, Lankton and Tripp, 2011; Liao, Lui and Chen, 2011) have shown the crucial role of trust when choosing to disclose sensitive information online. This is the case of online social networks users, who must disclose a certain amount of personal data in order to gain access to...
Persistent link: https://www.econbiz.de/10011724852
Open access (OA) publishing upends the traditional business model in scientific publishing by requiring authors instead of readers to pay for the publishing-related costs. In this paper, we aim to elicit the willingness to pay (WTP) of authors for open access publishing. We conduct two separate...
Persistent link: https://www.econbiz.de/10012504518
We investigate how consumer word of mouth (WOM) develops over time and in turn influences new product adoption. We develop a dynamic aggregate-level model of WOM development and new product diffusion that explicitly captures consumers’ learning of product quality from both marketing...
Persistent link: https://www.econbiz.de/10003930537
Google's new “Interest Based Advertising” (IBA) program represents the company's first foray into what is generally called “Online Behavioral Advertising”: In order to deliver more relevant advertising, Google will begin tailoring ads delivered through AdSense on the Google Content...
Persistent link: https://www.econbiz.de/10013116977
The purpose – The purpose of this paper is to research the role of marketing concept in the process of the sustainable rural tourism development.Design – The special focus is given to analysis of the factors that influence the implementation of marketing philosophy in tourism and its...
Persistent link: https://www.econbiz.de/10013096310