Jones, Tim; Fox, Gavin L.; Taylor, Shirley F.; … - In: Journal of Services Marketing 24 (2010) 1, pp. 16-28
Purpose – This paper aims to examine the role of three forms of customer commitment (normative, affective, and continuance) on a variety of loyalty‐related customer responses. Design/methodology/approach – Data were collected from two distinct sampling frames, which yielded a combined...